3. Most observers now believe that the Internet is better suited for delivering measurable marketing resultsas is
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3. Most observers now believe that the Internet is better suited for delivering measurable marketing results—as is direct marketing—than for brand building.
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Related Book For 
Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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