3. Motorola and Hewlett-Packard compete in some markets, are supplier and customer respectively for each other in
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3. Motorola and Hewlett-Packard compete in some markets, are supplier and customer respectively for each other in various markets, share suppliers in other markets, often have the same customers and have relationships in yet other markets. What should be done by the firms to achieve joint goals, minimise conflicts and protect core assets?
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Related Book For
Marketing Management A Relationship Approach
ISBN: 978-1292291444
4th Edition
Authors: Svend Hollensen
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