3. Superior market knowledge is not only an important source of competitive advantage, but it also results
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3. Superior market knowledge is not only an important source of competitive advantage, but it also results in happier, higher volume of, and more loyal customers.
Thus, the systematic development of market knowledge is a critically important activity in any organization.
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Related Book For
Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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