3. The decision about what price to select from within the range of feasible prices should be...

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3. The decision about what price to select from within the range of feasible prices should be based on a careful analysis of competitors’ costs and prices, the product’s strategic objectives, and consistency with other components of the marketing plan.

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Marketing Management A Strategic Decision Making Approach

ISBN: 9780073381169

7th Edition

Authors: John Mullins, Orville Walker, Harper Boyd, Jr.

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