3. What do you think about the YouthAIDS campaigns in Africa, including the message about sexual abstinence?

Is that going to be successful? Discuss the pros and cons. As an education and prevention programme of PSI

(Population Services International, www.psi.org), YouthAIDS is a social marketing organisation that uses media, pop culture, music, theatre and sports to stop the spread of HIV/AIDS and reach 600 million young people in more than 60 countries with life-saving messages, products, services and care. The YouthAIDS approach stresses self-empowerment and healthy decision making among youth, including the use of effective health products and services such as HIV counselling and testing. Their approach targets and educates at-risk youth groups through a variety of social marketing activities, including the use of music and television, peer education and community mobilisation.