3. Within a given businesswhether its part of a larger organization or a one-product entrepreneurial start-up different
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3. Within a given business—whether it’s part of a larger organization or a one-product entrepreneurial start-up—
different functional competencies, levels of specialization, amounts of employee participation in decision making, and mechanisms for the resolution of internal conflicts are needed to effectively implement varying competitive strategies.
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Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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