=+3 Work with customers to discover what they really want to include in a market offering.

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 10, 2024 01:00 AM

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=+2 Discover who are the right customers to involve in the process.
=+4 Design market offerings-systems jointly to meet those customers needs. This includes selecting the partners to be included in a companys network.
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=+3 Work with customers to discover what they really want to include in a market offering.

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Marketing Management

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