4. Which future alliance partners would it be relevant for YouthAIDS to cooperate with? As an education and prevention programme of PSI

(Population Services International, www.psi.org), YouthAIDS is a social marketing organisation that uses media, pop culture, music, theatre and sports to stop the spread of HIV/AIDS and reach 600 million young people in more than 60 countries with life-saving messages, products, services and care. The YouthAIDS approach stresses self-empowerment and healthy decision making among youth, including the use of effective health products and services such as HIV counselling and testing. Their approach targets and educates at-risk youth groups through a variety of social marketing activities, including the use of music and television, peer education and community mobilisation.