5. A strong corporate brand makes sense when companylevel competencies are primarily responsible for generating the benefits
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5. A strong corporate brand makes sense when companylevel competencies are primarily responsible for generating the benefits and value customers receive from its various product offerings.
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Related Book For 
Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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