5. Discuss the pros and cons of standardising the marketing management process. Is a standardised process of
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5. Discuss the pros and cons of standardising the marketing management process. Is a standardised process of more benefit to a company pursuing a national market strategy or a global market strategy?
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AJIN KURIAKOSE
I HAVE ELECTRONICS ENGINEERING DEGREE..AND MY AREA OF INTEREST IS MATHEMATICS,CONTROL SYSTEM,NETWORK,DIGITAL
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Related Book For 
Marketing Management A Relationship Approach
ISBN: 978-1292291444
4th Edition
Authors: Svend Hollensen
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