5. Keys to success in tomorrows new-economy ventures include clearly understanding ones business model (Exactly where will

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5. Keys to success in tomorrow’s new-economy ventures include clearly understanding one’s business model

(Exactly where will revenue come from: commerce, content, community, or infrastructure?), filling real

(though perhaps latent) customer needs, and putting together the right management team that can deliver the performance and value that customers want and will pay for. Only then will investors make money.

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Marketing Management A Strategic Decision Making Approach

ISBN: 9780073381169

7th Edition

Authors: John Mullins, Orville Walker, Harper Boyd, Jr.

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