5. Which variables or descriptors might be most appropriate for segmenting the market for the following products
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5. Which variables or descriptors might be most appropriate for segmenting the market for the following products and services? Explain your reasoning.
a. breakfast cereals
b. personal computers (PCs)
c. software, games for PCs
d. lawnmowers
e. photocopiers
f. wind turbines.
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Related Book For
Marketing Management A Relationship Approach
ISBN: 978-1292291444
4th Edition
Authors: Svend Hollensen
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