8. Relationships often involve more than the salesperson and a purchasing agent (bowtie model). Often, both a
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8. Relationships often involve more than the salesperson and a purchasing agent (‘bowtie’
model). Often, both a whole selling team and a whole buying team are involved.
Describe the interactions between buyer and seller in the ‘diamond’ model.
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Related Book For
Marketing Management A Relationship Approach
ISBN: 978-1292291444
4th Edition
Authors: Svend Hollensen
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