A recent study by the United Kingdom's Institute of Grocery Distribution determined that the majority of consumers
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A recent study by the United Kingdom's Institute of Grocery Distribution determined that the majority of consumers do not buy fair trade products. The report noted, "Self-interest is at the center of food choice for most consumers. Few consumers consider the impact of their purchase decisions on anyone or anything but themselves and their family." Do you agree with this finding?
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Related Book For 
Global Marketing Management
ISBN: 9780130332714
4th Edition
Authors: Warren J. Keegan, Mark C. Green
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