American Isuzu Motors recently introduced the AXIOM SUV in the United States with a base sticker price
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American Isuzu Motors recently introduced the AXIOM SUV in the United States with a base sticker price of $25,985. The base price for a Honda CR-V is $18,750; prices for Toyota's RAV-4 start at $19,000. Assess Isuzu's decision to target the U.S. market for sport utility vehicles.
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Related Book For 
Global Marketing Management
ISBN: 9780130332714
4th Edition
Authors: Warren J. Keegan, Mark C. Green
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