Any global marketing strategy, that isin the words of Peter Drucker (1999)any commitment of present resources to
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Any global marketing strategy, that is—in the words of Peter Drucker (1999)—’any commitment of present resources to future expectations’, has to start with taking stock of the changes in the global marketing environment. Discuss.
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Related Book For
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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