As a start-up company, should Sonic use indirect or direct exporting, licensing, joint ventures, or direct investment

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As a start-up company, should Sonic use indirect or direct exporting, licensing, joint ventures, or direct investment to enter the Canadian market next year? To enter other markets? Explain your answers.

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Marketing Management

ISBN: 9781292092621

15th Global Edition

Authors: Philip Kotler, Kevin Keller

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