Creative Homework/Short Project Assume that you are the director of marketing for an international finance company that operates nearly 1,000 stores in 22 states and Mexico. You offer loans up to $5,000 to customers with mid- to lower-level credit that cannot qualify for a bank loan. Because you want to be proactive in your marketing planning, you are concerned that your firm may need to consider making significant changes because of the current economic, demographic, technological, and global trends in the marketplace. You think it is important to discuss these things with the other executives at your firm. Develop a presentation that includes the following:

a. A discussion of the economic changes that might impact your stores

b. A discussion of the demographic changes that might impact your stores

c. A discussion of the technological changes that might impact your stores

d. A discussion of how new governmental regulations could cause problems and opportunities for your organization

e. Your recommendations for how your firm might meet the challenges faced in each of these areas