Critical Thinking Retailers typically place impulse buy items near the check-out counter to catch the consumers eye

Question:

Critical Thinking Retailers typically place impulse buy items near the check-out counter to catch the consumer’s eye as they wait in line. Most of the time these are small-dollar purchases—think chewing gum, magazines, and hand sanitizer. Why is this effective placement? How would you describe a consumer’s decision-making process for these types of products?

Fantastic news! We've Found the answer you've been seeking!