Critically appraise the recent attempts to describe global market segments on the basis of single descriptors, e.g.
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Critically appraise the recent attempts to describe global market segments on the basis of single descriptors, e.g. ‘convenience’ for consumer shopping.
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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