Culture is one of the most important global environmental factors. How can global marketers capture and account
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Culture is one of the most important global environmental factors. How can global marketers capture and account for the nuances of culture in planning their marketing operations?
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Utsab mitra
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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