Define marketing environment, and discuss the two parts that make up a companys marketing environment.

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Define marketing environment, and discuss the two parts that make up a company’s marketing environment.

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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Define marketing environment, and discuss the two parts that make up a companys marketing environment.

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The marketing environment refers to the external factors and forces that influence a companys ability to market its products or services effectively It encompasses a wide range of elements outside the ...View the full answer

Marketing An Introduction

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