Discuss how a company identifies points of parity and points of difference.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:09 AM

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Discuss how a company identifies points of parity and points of difference.

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Identifying points of parity POP and points of difference POD is crucial for companies to understand their competitive landscape and develop effective marketing strategiesHeres how they can do it Iden...View the full answer

Marketing Management

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