Ethics Luxury products often set pricing at as much as 10 to 20 times the cost of

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Ethics Luxury products often set pricing at as much as 10 to 20 times the cost of producing the product.

What reasons might the company have for setting such high prices? Do you feel this practice is acceptable?

Why or why not?

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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Question Posted: Jul 10, 2024 09:00 AM

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Ethics Luxury products often set pricing at as much as 10 to 20 times the cost of

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Marketing Real People Real Choices

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