Explain how companies generate new ideas.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:34 AM

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Explain how companies generate new ideas.

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Companies employ various methods and techniques to generate new ideas Here are some common approaches 1 Brainstorming This is a widely used technique to generate ideas in a group setting Participants ...View the full answer

Marketing Management

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