Explain how organizations develop marketing programs to attract and retain business customers.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:34 AM

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Explain how organizations develop marketing programs to attract and retain business customers.

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Organizations develop marketing programs to attract and retain business customers by employing a strategic approach that focuses on building relationships delivering value and meeting the specific nee...View the full answer

Marketing Management

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