Explain how the following approaches can be used to conduct cross-cultural analysis: (a) Hampden-Turner and Trompenaars behaviour
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Explain how the following approaches can be used to conduct cross-cultural analysis:
(a) Hampden-Turner and Trompenaars’ behaviour and value patterns
(b) Schwartz’s value inventory (SVI) model
(c) Fang’s cross-cultural theory
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Related Book For
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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