Explain the importance of pricing and how marketers set objectives for their pricing strategies. pp. 330334 YES,

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Explain the importance of pricing and how marketers set objectives for their pricing strategies. pp. 330–334

“YES, BUT WHAT DOES IT COST?” p. 330

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Marketing Real People Real Choices

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Authors: Solomon, Michael R

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Explain the importance of pricing and how marketers set objectives for their pricing strategies. pp. 330334 YES,

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Marketing Real People Real Choices

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