For Further Research (Individual) Take a look at the smartphone market and identify the three newest phones in the marketplace. Using the five characteristics that affect rate of adoption (relative advantage, compatibility, complexity, trialability, and observability), rate each of the phones on these characteristics. Based on this evaluation, which phone do you think will be most quickly adopted? Which one do you think will take the longest to catch on? Support your assessment.

8.21. For Further Research (Individual) Sometimes products are massively successful because consumers find a use for them separate from what the developing company initially envisioned. Find two products online that fit this description and identify their initial intended use(s), then what other use(s) consumers found for them, and finally whether companies adjusted their marketing efforts around the products after becoming aware of how consumers were actually using the products.