For the past several years, Procter & Gamble has seen significant growth from emerging markets. Visit the P&G website at www.pg.com. Pick three global brands.

Using Figure 15.3, identify which of the five global product and communications strategies the company has use with each brand. Support your conclusions.

Data From Figure 15.3

Transcribed Image Text:

The real question buried in this figure is this: How much should a company standardize or adapt its products and marketing across global markets? Communications Product Don't change Adapt product product Develop new product Don't change Straight Product communications extension adaptation Product invention Adapt Communication Dual communications adaptation adaptation >>> Figure 15.3 Five Global Product and Communications Strategies