Ford and Peeper (2008) described five future challenges for DMOs. What were these challenges, and how will

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Ford and Peeper (2008) described five future challenges for DMOs.

What were these challenges, and how will they affect DMOs? How will DMOs need to change to adapt to these challenges?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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Ford and Peeper (2008) described five future challenges for DMOs. What were these challenges, and how will

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In their 2008 paperFord and Peeper outlined five key challenges that Destination Management Organizations DMOs will face in the future 1 Rise of the e...View the full answer

Marketing And Managing Tourism Destinations

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