Gillette has successfully convinced the world that more is better in terms of number of blades and

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Gillette has successfully convinced the world that

“more is better” in terms of number of blades and other razor features. How did it do it? Why has that worked in the past? Will it continue to work in the future? Why or why not?

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Marketing Management

ISBN: 9781292092621

15th Global Edition

Authors: Philip Kotler, Kevin Keller

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