Giving the continuous growth of markets in Asia such as China, how useful are concepts like market
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Giving the continuous growth of markets in Asia such as China,
how useful are concepts like ‘market segments’ and ‘competitive positioning’ to the middle classes? If useful, on what basis might organizations successfully segment the market.
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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