=+ How can qualitative and quantitative factors be balanced to produce a sound marketing dashboard for Digitel?

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=+• How can qualitative and quantitative factors be balanced to produce a sound marketing dashboard for Digitel?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 10, 2024 02:00 AM

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=+ What are the key dimensions of marketing metrics?
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=+ How can qualitative and quantitative factors be balanced to produce a sound marketing dashboard for Digitel?

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Marketing Management

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