How does marketing research and market segmentation aid the evaluation of global market opportunities and the decision
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How does marketing research and market segmentation aid the evaluation of global market opportunities and the decision on which markets to enter?
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Anup Biswas
I am Dr. Anup Biswas. I did my MSc in Chemistry from Indian Institute of Technology-Kharagpur, a pioneering educational institute in India. I completed my PhD in Organic Chemistry from University of Muenster, Germany. I am engaged in online tutoring for last 6 years and have taught students of different curriculum, grades all across the globe. Teaching is my passion and I love to help my students solving the academic difficulties. My way of tutoring is to focus on problem solving methods which I think is the best way to learn the subject.
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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