How does the marketing process create value for customers and the company?

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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How does the marketing process create value for customers and the company?

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The marketing process plays a crucial role in creating value for both customers and the company by facilitating exchanges that satisfy the needs and w...View the full answer

Marketing An Introduction

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