In Europe, a well-equipped 4-door Golf carries a sticker price equivalent to about $24,000. This price represents a premium of about 8 percent compared with competing models such as the Opel Astra. Although the new Golf's styling remains relatively unchanged from previous models, performance enhancements such as a multilink axle for a smoother ride have resulted in higher production costs. Hans Dieter Potsch, Volkswagen's chief financial officer, says, "The market is willing to pay more for the additional quality." Discuss.