Infotech is a small engineering company producing quality engine components. The companys management team are keen for

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Infotech is a small engineering company producing quality engine components. The company’s management team are keen for the company to grow and have been exploring the possibility of becoming a supplier to an international car manufacturer in the North East of England.

Preliminary discussions have proved prom -

ising and the manufacturer’s engineering team seem pleased with Infotech’s engin -

eering skills and production systems. The issues of Infotech possibly becoming a supplier to this company lie not so much with the engineering and design skills of Infotech, but rather with its current systems of customer service and quality management. In particular, at the moment Precincts has no experience of EDI (Electronic Data Interchange) systems with its customers, nor does it currently operate a TQM system.

CASE STUDY QUESTIONS Why would it be necessary to implement EDI and TQM in this company, and how might this help them get this business?

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Essentials Of Marketing Management

ISBN: 9780415553476

1st Edition

Authors: Geoffrey Lancaster, Lester Massingham

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