=+ List three new-product ideas that build Digitels strengths and the needs of its various target segments.

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=+• List three new-product ideas that build Digitel’s strengths and the needs of its various target segments. What criteria should Digitel use to screen these ideas?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 10, 2024 02:00 AM

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=+ How can Digitel use packaging and labelling to support its brand image and help its channel partners sell the PDA product more effectively?
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=+ List three new-product ideas that build Digitels strengths and the needs of its various target segments.

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Marketing Management

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