New Balance is the third largest athletic shoe company in the U.S. Their reputation for creating innovative

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New Balance is the third largest athletic shoe company in the U.S. Their reputation for creating innovative performance footwear available in multiple widths has helped them achieve a loyal customer base. Segmentation and targeting is at the center of their marketing plan to expand and grow. Their product line is divided into 7 segments.
By segmenting their product line into 7 segments, has New Balance selected the optimal amount of segments?

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Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

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