=+Pretend that you are marketing manager for a fast-moving consumer goods company based in Estonia with a

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=+Pretend that you are marketing manager for a fast-moving consumer goods company based in Estonia with a large network of suppliers and distributors throughout Europe and Asia. What are the major challenges that you encounter in trying to manage your supply network?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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