Review the five stages in the product life cycle (PLC). Select products that fit into each of

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Review the five stages in the product life cycle (PLC). Select products that fit into each of the introduction, growth, maturity, and decline stages, and support your reasoning using the summary of key characteristics in Table 8.2. What objectives and strategies should the company use as next steps for each product? Support your opinion.

Data From Table 8.2

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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