Some of Gillettes spokespeople such as Derek Jeter and Tiger Woods have run into controversy after becoming

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Some of Gillette’s spokespeople such as Derek Jeter and Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette’s brand equity or marketing message?

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Marketing Management

ISBN: 9781292092621

15th Global Edition

Authors: Philip Kotler, Kevin Keller

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