Stitch Fix is an online clothing subscription and personal styling service. The garments that customers receive are tailored by stylists based on surveys, social media habits, personal notes, and other consumer data. The concept was developed by Harvard MBA student Katrina Lake after findings of a study revealed that many consumers do not like going into stores to purchase clothes. She learned that a significant number of consumers found sorting through and trying on clothes a tedious process, even when shopping online. Lake viewed this as a significant opportunity for an accessible, personal-shopping service that would answer a great need in the clothing market..........

1. How does Stitch Fix benefit from using market data to gather customer insights?

2. What role does customization play in the Stitch Fix business model? Can this business model be easily replicated by competitors?

3. What are the pros and cons of Stitch Fix using artificial intelligence and machine learning in designing market offerings?