The nature of personal selling and sales management is undergoing dramatic change. Organizations are increasingly looking to
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‘The nature of personal selling and sales management is undergoing dramatic change. Organizations are increasingly looking to new ideas, sales channels, and technologies to sell products, manage buyer–seller relationships, and restructure the sales functions in response to the changing business landscape.’ Discuss.
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Related Book For
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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