The resource-based theory emphasizes the role of the organizations resources and capabilities as the foundation for developing
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The resource-based theory emphasizes the role of the organization’s resources and capabilities as the foundation for developing competitive advantage. Discuss, with examples, how an organization can leverage and build new resources and capabilities for competitive advantage.
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Related Book For
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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