Understand the characteristics of businessto- business markets and how marketers classify business-to-business customers. pp. 208214 BUSINESS MARKETS:

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Understand the characteristics of businessto-

business markets and how marketers classify business-to-business customers. pp. 208–214 BUSINESS MARKETS: BUYING AND SELLING WHEN THE CUSTOMER IS ANOTHER ORGANIZATION p. 208

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Marketing Real People Real Choices

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Authors: Solomon, Michael R

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