Understand the communication process and the traditional promotion mix. pp. 466474 COMMUNICATION MODELS IN A DIGITAL WORLD

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Understand the communication process and the traditional promotion mix. pp. 466–474 COMMUNICATION MODELS IN A DIGITAL WORLD THAT IS

“ALWAYS ON” p. 466

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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Understand the communication process and the traditional promotion mix. pp. 466474 COMMUNICATION MODELS IN A DIGITAL WORLD

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Marketing Real People Real Choices

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