Using information in the case study and your own knowledge of the footwear industry, conduct a brief
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Using information in the case study and your own knowledge of the footwear industry, conduct a brief analysis of the opportunities and threats confronting Yue Yuen in the future. In what ways do the results of your analysis provide a rationale for the company to re-engineer its global supply chain?
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Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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