Vosges Haut-Chocolat, a luxury chocolate brand, introduced a mid-market brand called Wild Ophelia to appeal to a
Question:
Vosges Haut-Chocolat, a luxury chocolate brand, introduced a mid-market brand called Wild Ophelia to appeal to a different customer segment. Unfortunately, dealings with two large retailers interested in selling the product did not go well. The video explains what went wrong.
1. What were the key execution problems noted in the video for the new Wild Ophelia brand (at both WalMart and Walgreen’s?
2. What steps could be taken to ensure that Vosges’ next attempt at distribution for Wild Ophelia is more successful?
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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1 At WalMart the product didnt even make it from the stockroom to the shelves Walgreens did not foll...View the full answer
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